diff --git a/README.md b/README.md
index f4200f2..7fb546d 100644
--- a/README.md
+++ b/README.md
@@ -10,7 +10,7 @@ pull request it!
 
 Almost all of these live on dockerhub under [jess](https://hub.docker.com/u/jess/).
 Because you cannot use notary with autobuilds on dockerhub I also build these
-continuously on a private registry at r.j3ss.co for public download. (You're
+continuously on a private registry at [r.j3ss.co](https://r.j3ss.co/) for public download. (You're
 welcome.)
 
 You may also want to checkout my [dotfiles](https://github.com/jessfraz/dotfiles), specifically the aliases for all these files which are here: [github.com/jessfraz/dotfiles/blob/master/.dockerfunc](https://github.com/jessfraz/dotfiles/blob/master/.dockerfunc).